Ajax could benefit more from tap water than Norwegian water

trouw.nl (Dutch)

Ajax has signed a sponsorship deal with Novi8 Water, a Norwegian premium water brand. Novi8 Water claims its Norwegian water has a pH of 8, promoting better hydration and taste. However, scientific consensus suggests this alkaline pH has no physiological benefit due to stomach acid. The article argues that tap water, also typically around pH 8, is a more sustainable and cost-effective hydration choice for Ajax than imported Norwegian water.


With a significance score of 0.9, this news ranks in the top 78% of today's 31164 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers:


Ajax could benefit more from tap water than Norwegian water | News Minimalist