A'ja Wilson launches Nike signature shoe and apparel collection in South Carolina

A’ja Wilson has launched her Nike signature shoe and apparel collection in Columbia, South Carolina, marking a significant milestone in her career. The predominantly pink collection reflects her personal style and has been in development for ten months. The shoes will retail for $110 for adults and $90 for youth, available this spring. Wilson, a two-time WNBA champion and three-time MVP, expressed excitement about the release, which she sees as a sign of growing interest in women's sports. This launch follows a trend of increasing sponsorships in women's basketball, highlighted by Caitlin Clark's record deal last year. Wilson's shoe features unique designs, including replicas of her tattoos, symbolizing her journey and support from her family.