AI to define the future bank, Visa study finds

A new Visa study reveals that European banking executives believe artificial intelligence will radically redefine the future banking model, with early adopters gaining a significant competitive advantage by 2030. The research is based on a survey of 325 senior executives across 17 European markets. The study shows over 90% of European banks already use some form of AI, with 86% of leaders expecting it to reshape retail banking by 2030. Banks focusing AI on customer experience and fraud detection are 40% more likely to achieve meaningful transformation than those prioritizing operational efficiency. The research categorizes banks into four strategies, with "Trust Builders" showing the strongest results. These banks report greater productivity gains, with 42% of employees saving two or more hours weekly, compared to 28% among "Efficiency Seekers."