AFLW stakeholders demand earlier season dates for player and fan benefits

AFLW stakeholders are calling for earlier announcement of key season dates, citing significant impacts on player preparation, performance, and fan engagement compared to the men's competition. The AFLW grand final for this season was announced just before round three, 13 weeks prior, while men's key dates are known years in advance. Former coach Lauren Arnell says uncertainty disrupts pre-season planning, and players with day jobs face challenges informing employers. Richmond player Rebecca Miller notes late fixtures hinder promotion and fan planning, contrasting with the NRL's early release. The AFLW grand final has varied across months in nine editions, lacking the men's traditional September certainty.