Advertisers explore alternatives to The Trade Desk as Amazon and Google expand their offerings

Advertisers are exploring alternatives to The Trade Desk as major tech companies like Amazon and Google actively court media buyers. Rivals are gaining ground by integrating advertising with retail and streaming services, offering easier measurement and more tailored buys that prove better results to clients. The Trade Desk faces increasing competition and scrutiny over its market position and partner relationships, with some questioning the depth of its competitive advantage.