Aditya Dhar's marketer explains 'Dhurandhar's' organic promotion strategy

timesofindia.indiatimes.com

'Dhurandhar' earned over Rs 1300 crore globally without any prior advertisement. Marketer Varun Gupta stated this was a deliberate "content first" strategy, believing the film's quality would attract viewers organically. The film, released December 5, 2025, starred Ranveer Singh and avoided typical promotional tactics like item songs or overt patriotism.


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