Adidas elevates Liverpool FC to 'Elite' tier status

Adidas will elevate Liverpool FC to its 'Elite' tier, starting with the 2025/26 season. This change will provide fans with exclusive kits and merchandise, enhancing the club's brand alongside elite teams like Real Madrid and Bayern Munich. The new deal, worth £60 million annually for five years, totals £300 million. It includes unique designs, premium materials, and access to Adidas' global distribution network, allowing fans to purchase special edition items. Liverpool's first Adidas kit will launch on August 1, coinciding with the end of their current Nike contract. The deal is expected to increase the club's financial power for player transfers and contract renewals.