ABC faces audience engagement challenges as critics call for renewed curiosity

smh.com.au

The ABC is facing a decline in audience engagement, with many journalists and producers retiring. Critics argue that the broadcaster has become predictable and lacks curiosity, limiting the diversity of topics and perspectives presented. Chairman Kim Williams emphasizes the need for objectivity but is urged to foster a more open-minded approach. Some suggest that ABC journalists should explore popular media, like Joe Rogan's podcast, to reignite curiosity and broaden their coverage. International journalists, such as Jon Ronson, are gaining popularity by asking open-ended questions and exploring diverse ideas. To regain its audience, the ABC may need to adopt similar practices and encourage its journalists to embrace curiosity.


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ABC faces audience engagement challenges as critics call for renewed curiosity | News Minimalist