2024 sees rise of new memes and trends in internet culture

In 2024, internet culture saw the rise of various memes and trends, including "brat," a term popularized by Charli XCX's album, which emphasizes authenticity. This year also marked a significant user exodus from X, with many turning to alternatives like Bluesky and Threads amid growing dissatisfaction. The Paris Olympics became a major cultural highlight, featuring memorable performances and athletes gaining fame online. Additionally, the phrase "hawk tuah" went viral after a street interview, leading to the rise of its originator, Haliey Welch, as a social media personality. New trends like "underconsumption core" encouraged mindful spending, while AI-generated art led to a surge of bizarre images dubbed "AI slop." The year also saw a resurgence of diss tracks in hip-hop, particularly between Drake and Kendrick Lamar, reflecting ongoing rivalries in the genre.