Yoshida & Co. celebrates 90th anniversary with "Every day is a new beginning" exhibition

hypebeast.com

Yoshida & Co. is celebrating its 90th anniversary with a new exhibition titled "Every day is a new beginning." The exhibition features never-before-seen items from founder Yoshida Kichizo, including his cart and movie props. It runs from November 14-16 at Kudan House and requires advance booking. The brand, founded in 1935, emphasizes "Made in Japan" craftsmanship and functional design, reflecting its long history of producing bags as tools.


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Yoshida & Co. celebrates 90th anniversary with "Every day is a new beginning" exhibition | News Minimalist