Warhorse Dev Hopes GTA 6 Price Hike Will Let Studios Charge More

Warhorse co-founder Martin Klima hopes GTA 6 will set a precedent for higher game prices, arguing the triple-A industry faces an existential crisis due to plateauing audiences and rising development costs. Klima said Rockstar and Take-Two are uniquely positioned to raise prices, which he calls "long overdue" for business survival. He acknowledged that while increasing unit prices is the last resort, other studios are "scared to death" to do so without GTA leading the way. GTA 6 launches November 19 for PS5 and Xbox Series consoles, priced at $79.99 in the U.S. and £69.99 in the U.K. Take-Two has reportedly spent $1-2 billion on the title, with analysts predicting $5.2 billion in launch-week sales.