Vodafone Idea boosts retailer commissions to drive customer acquisition and market share in India

Vodafone Idea is increasing retailer commissions to attract customers and regain market share in India's competitive telecom market. The company is offering the highest commissions, up to 19% on some plans, and higher payouts for number port-ins compared to rivals Airtel and Jio. This strategy supports their investment in physical stores and network expansion. These efforts aim to reverse subscriber losses, which have slowed significantly, and support their ongoing 5G service rollout across various Indian cities.