Versant Media partners with GammaTime to expand microdrama content

variety.com

Versant Media invested in microdrama distributor GammaTime, forming a partnership to develop original content. The investment will allow GammaTime to create new shows with top showrunners and use content from Versant's library. Microdramas are gaining advertiser interest and are projected to generate billions. Versant, which owns MS NOW and CNBC, aims to expand its revenue streams beyond traditional cable networks with this strategic move.


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Versant Media partners with GammaTime to expand microdrama content | News Minimalist