UK supermarkets adopt dynamic pricing technology, potentially increasing grocery costs

Supermarkets are adopting digital pricing, potentially leading to fluctuating grocery costs based on demand. The Bank of England predicts one in three companies will use these "market-responsive pricing tools" soon, up from one in five last year. Prices could change due to factors like weather or store busyness. This technology, already common online and in hospitality, is being tested or introduced by major UK supermarkets, raising consumer concerns about fairness and potential price manipulation.