Taiwan Power Company changes logo despite significant financial losses

udn.com (Chinese)

Taiwan Power Company (Taipower) replaced its 80-year-old logo, featuring calligraphy by Yu Youren, with a modern font, sparking public debate. Despite significant financial losses exceeding NT$350 billion, Taipower's chairman prioritized updating its corporate identity system, a move criticized as a costly distraction from its financial woes. Taipower's financial struggles stem from past government energy policies, leading to substantial government subsidies and electricity price hikes, while the logo change is seen by some as an attempt at de-Sinicization.


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Taiwan Power Company changes logo despite significant financial losses | News Minimalist