Swiggy launches three standalone apps to enhance user experience in India

Swiggy has launched three new standalone apps while keeping its unified app. The new apps include Instamart for grocery delivery, Pyng for professional services, and Snacc for quick food delivery in Bengaluru. Instamart will also remain on the main app. This multi-app strategy aims to attract users who prefer specific services. Swiggy believes that separating Instamart could enhance user adoption, as it has seen rapid growth in grocery delivery. The unified app has previously helped in cross-promotion among services. Swiggy's CEO noted that Instamart is on track to surpass food delivery in user engagement. The company plans to adapt its strategy based on user preferences while maintaining the benefits of its unified app.