Steph Curry inks $400 million shoe deal with Li-Ning, expanding Curry Brand globally

Steph Curry has signed a reported $400 million, 10-year shoe deal with Chinese company Li-Ning. The agreement extends his Curry Brand globally, covering basketball, athleisure, signing athletes, and a golf line. This follows his exit from Under Armour in 2025. Curry expressed gratitude for his past partnership and excitement for aggressive growth with Li-Ning, continuing his commitment to the next generation.