Snap challenges Meta with 2026 smart glasses launch

thehindu.com

Snap will release its first consumer smart glasses, "Specs," in 2026, directly challenging Meta in the augmented reality wearable market. The lightweight Specs will integrate augmented reality features, allowing users to overlay digital effects onto their real-world surroundings via a camera. Snap has invested heavily in AR technology, aiming to diversify revenue amidst digital ad market uncertainties. This move follows Snap's developer-only Spectacles and Meta's successful Ray-Ban smart glasses. Snap is also partnering with Niantic Spatial to enhance its Lens Studio for Specs.


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Snap challenges Meta with 2026 smart glasses launch | News Minimalist