Sephora opens first store in Campo Grande, Mato Grosso do Sul, drawing over 1,300 fans

correiodoestado.com.br (Portuguese)

Over 1,300 fans queued for Sephora's first store opening in Campo Grande, Mato Grosso do Sul, with some arriving before dawn. The new 310m² store features Sephora's global concept, a Beauty Spa, and welcomed influencers Lele Burnier and Franciny Ehlke. The first 150 customers received R$150 vouchers. Sephora's strategic choice of Campo Grande was based on its significant economic growth, with its GDP more than doubling in 15 years.


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