Saint Laurent leads Lyst's hottest brands ranking for the first time

wwd.com

Saint Laurent has topped Lyst's hottest brands ranking for the first time, despite a revenue dip. Miu Miu is now second, while Cos rose to third, surpassing The Row in searches on the shopping platform during the third quarter of 2025. The ranking reflects consumer interest driven by specific products and celebrity endorsements, with other brands seeing varied demand.


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Saint Laurent leads Lyst's hottest brands ranking for the first time | News Minimalist