Rising fees make consumers rethink quick commerce purchases

Consumers are increasingly pushing back against quick commerce platforms like Swiggy Instamart and Blinkit due to rising fees, leading to price comparisons with local vendors. This shift is driven by added charges such as handling, delivery, and surge fees. These platforms are adding various fees, potentially increasing order costs by up to Rs 50. Consumers are now planning purchases and comparing prices across different retail formats to avoid extra charges, impacting order frequency and potentially company profits. While convenience remains a draw, the added costs are causing consumers to re-evaluate their shopping habits. The platforms are attempting to encourage larger orders, but the question remains: how much are consumers willing to pay for the convenience of quick delivery?