Olga Sumska explains why her clothing brand continues despite losses

rbc.ua (Ukrainian)

Actress Olga Sumska's clothing brand is currently unprofitable, incurring more losses than profits. Launched in 2020, the "RIDNA" brand, inspired by Ukrainian artist Kateryna Bilokur's floral art, has been paused due to the war. Sumska continues the venture for inspiration and to provide customers with a connection to Ukraine. The brand aims to create dresses, shirts, and accessories, with international sales particularly meaningful for Ukrainians abroad. Sumska believes Ukrainian designers are crucial for promoting the country globally.


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Olga Sumska explains why her clothing brand continues despite losses | News Minimalist