Nike, NorBlack NorWhite celebrate Indian culture with new collection

Nike and NorBlack NorWhite have launched a new collection of apparel, footwear, and a cross-body bag celebrating Indian culture and craftsmanship. The collaboration aims to empower women in sports with contemporary designs. The collection incorporates the traditional Indian bandhani tie-dye technique across various Nike styles, including footwear and activewear. It aims to connect Nike's global audience with Indian culture and promote freedom of movement. The collection, available globally starting today, features four footwear silhouettes and various apparel items. The campaign features prominent Indian female athletes, highlighting the collection's cultural significance.