N.Hoolywood unveils military-inspired menswear collection for Spring 2025

N.Hoolywood, led by designer Daisuke Obana, is celebrating 25 years in fashion. For Spring 2025, the brand's Test Product Exchange Service (TPES) focuses on practical, military-inspired menswear, reflecting a shift towards simpler styles in the Asian market. The new collection draws inspiration from mountaineering, featuring diverse models in a lookbook that emphasizes the connection between physicality and work. The color palette includes white, dusty plum, olive drab, and black, with unique design details. This season includes five collaborations, such as a sizeless, reversible undergarment with Wacoal Men and military-inspired towels made with Hippopotamus. Obana also partnered with DannerAn for a low-cut military shoe and continued work with ArkAir.