NCPCR probes child porn ads on Instagram after BBC report

India's National Commission for Protection of Child Rights has launched an inquiry into alleged child pornography advertisements on Instagram, following a BBC Eye investigation. The ads reportedly linked to Telegram channels selling such material for as little as ₹99. The commission issued a notice to Meta Platforms on July 3, after the report alleged the ads were cleared by Instagram's moderation system before going live. The Ministry of Electronics and Information Technology has directed Meta to immediately disable the content and other material promoting access to child sexual exploitative material. The investigation follows growing concerns over online child safety in India, with regulators scrutinizing platform accountability. Meta has not yet publicly responded to the allegations or the directives.