Mipcom 2025: TV industry embraces creator economy and YouTube amid market contraction

variety.com

Mipcom 2025 highlighted the TV industry's adaptation to a contracted market, with a significant focus on partnerships with YouTube and the creator economy. The event saw a slight increase in attendance over 2024, but the overall market has shrunk, with scripted TV orders down in many regions, largely due to streamers pulling back. Discussions also centered on the rise of microdramas and the evolving landscape of rights flexibility, with companies seeking broader audience reach through collaborations.


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Mipcom 2025: TV industry embraces creator economy and YouTube amid market contraction | News Minimalist