Meghan Markle expands her lifestyle brand into hospitality

Meghan Markle's lifestyle brand, As Ever, is planning an expansion into hospitality services, including potential hotels and restaurants. The Duchess of Sussex's business will broaden its offerings beyond current products like jam and flower sprinkles, according to recent reports. This follows the announcement of a product restock after the initial launch sold out quickly. This expansion plan comes after Meghan stated she would "step back" to assess the brand's direction and explore new avenues, including fashion, while focusing on the hospitality sector.