M&S expands product sizes, seeks family shoppers

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Marks & Spencer is expanding its product range with family-sized options to compete with traditional supermarkets and attract more customers. The move aims to increase weekly shopping at M&S. The retailer is increasing its "bigger pack, better value" range by a third, including items like eggs and avocados, and adding new cupboard essentials. This strategy follows a cyberattack that disrupted online operations. M&S aims to become a "shopping list" retailer, offering bulk-buy staples to families. The company is also investing in new stores and updating existing ones as part of its growth plan.


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M&S expands product sizes, seeks family shoppers | News Minimalist