Long John Silver's updates logo to feature chicken

upi.com

Long John Silver's is changing its logo from a fish to a chicken to highlight its chicken offerings. The seafood chain wants customers to know about its popular chicken entrees, which it considers a "long-held secret" and as crave-worthy as its fish. This change follows a similar, but unsuccessful, logo alteration attempt by Cracker Barrel, which faced significant public backlash.


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Long John Silver's updates logo to feature chicken | News Minimalist