Kit Kat's 300 flavors, especially those from Japan, drive global popularity among children

KitKat has become a "cool" brand among children due to over 300 unique flavors, primarily originating from Japan. These exotic flavors, like matcha and sweet potato, are popularized on social media platforms such as TikTok and Instagram, driving demand for Japanese snacks globally. Nestle has begun releasing some of these popular flavors worldwide, though often in limited quantities, catering to a growing interest in East Asian culture.