India's Modi uses Instagram to court young voters after Gen Z protests

usnews.com

Indian Prime Minister Narendra Modi is using casual Instagram videos to court young voters after Gen-Z protests over jobs and education forced the resignation of the education minister. The shift follows last month's protests triggered by a leaked examination paper. Modi's cabinet ministers and government departments are now posting short, lightly edited clips, with the foreign ministry announcing Thursday it will join Snapchat. India has 1.4 billion people, over half under 35; Gen Z could form a major voting bloc by the 2029 election, when Modi could seek a fourth term. Analysts question if the approach will work.


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India's Modi uses Instagram to court young voters after Gen Z protests | News Minimalist