How advertising jingles influence memory and consumer choices

Advertising jingles have a lasting impact on memory and consumer behavior. Research shows that many recognizable jingles in the UK date back decades, with tunes like Go Compare and Shake ‘n’ Vac still remembered by adults today. Jingles often use familiar melodies and upbeat tempos, making them catchy and memorable. They can evoke nostalgia by linking to personal memories from childhood, enhancing their effectiveness in advertising. Studies indicate that products paired with familiar jingles are more likely to be chosen. However, consumer preferences for music also play a crucial role, as disliked tunes can deter product selection.