Guggenheim raises United Parks & Resorts price target to $54 on strong bookings

Guggenheim raised its price target for United Parks & Resorts (NYSE:PRKS) to $54 from $51, maintaining a "Buy" rating, following the company's second-quarter earnings report. The company reported Q2 revenue of $483 million and adjusted EBITDA of $195 million, slightly below Guggenheim's revenue estimate but above its EBITDA forecast. Excluding Easter timing shifts and weak international visitation, attendance remained roughly flat, while July sales dipped about 2% due to weather. Positive indicators include double-digit advance bookings, higher per-capita spending, early demand for Halloween events, and deferred revenue. Guggenheim slightly raised its 2026 EBITDA estimate to $587 million, though the company's EPS of $1.34 missed analyst expectations of $1.69.