French Senate regulates ultra-fast fashion, targeting Shein, Temu

The French Senate approved a bill on Tuesday to regulate ultra-fast fashion, primarily targeting Shein and Temu, with eco-taxes, advertising bans, and influencer restrictions. The legislation introduces an eco-score system and potential taxes up to €5 per item in 2025, rising to €10 by 2030, while also banning advertising for targeted brands. The bill notably excludes major European fast-fashion retailers from the harshest penalties. Environmental groups criticize the bill for its limited scope, while some lawmakers defend it as a measure to protect French and European industries. The bill now moves to a joint committee and requires EU approval.