France taxes Shein and Temu to curb fast fashion waste

France has imposed new fees on ultra-fast fashion brands like Shein and Temu, targeting cheap clothing overconsumption and environmental harm, effective under a law passed in June. The fees, calculated based on product range, price, and repairability, range from €0.25 for small items to €12 for coats, capped at 50% of pre-tax price, and will increase by 2030. France also bans ultra-fast fashion advertising, including influencer partnerships. The EU has adopted broader measures, including banning destruction of unsold clothing and establishing producer responsibility schemes. Australia, the highest per-capita textile consumer, lacks similar penalties, relying on a voluntary scheme with only eight of 30 major brands participating.