Foundation urges allies to visibly support LGBTQ+ people

Fondation Émergence launched "The Ally Effect" campaign to mobilize support for LGBTQ+ communities, aiming to counter rising intolerance and hate speech. The campaign encourages visible allyship. The campaign, timed before International Day Against Homophobia and Transphobia, seeks to activate the 58% of Canadians who are sympathetic but discreet. It emphasizes that any action, from speaking out to donating, can make a difference. The foundation cites a rise in hate crimes and discomfort towards LGBTQ+ people. A solidarity walk will be held in Montreal on May 17 to raise awareness and support the community.