Essential's new commercial celebrates smooth, shiny hair with a summer hit song

prtimes.jp (Japanese)

Essential's new commercial features a summer hit song and showcases smooth, shiny hair. The ad, released July 9, 2026, stars Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA from NiziU driving in an open-top car and singing "Shanghai Honey." The campaign highlights Essential's 50th anniversary and its focus on achieving "sara-tsuya" (smooth and shiny) hair for the Z generation.


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Essential's new commercial celebrates smooth, shiny hair with a summer hit song | News Minimalist