Emami buys 60% stake in Vedix and SkinKraft parent for ₹321 crore

business-standard.com

Emami is acquiring a 60% stake in IncNut Digital, owner of Vedix and SkinKraft, for ₹321 crore to boost its beauty and personal care business. The acquisition strengthens Emami's position in the fast-growing personalized beauty market. IncNut Digital's brands offer data-driven, customized skincare and haircare solutions. This move aligns with Emami's strategy of investing in startups and expanding its consumer-centric portfolio, following previous acquisitions like The Man Company and Brillaire.


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Emami buys 60% stake in Vedix and SkinKraft parent for ₹321 crore | News Minimalist