Creator economy and brand-funded content take center stage at MIPCOM

deadline.com

MIPCOM 2025 saw a significant shift with the creator economy and brand-funded content dominating discussions and deals. Thousands of executives attended, with a notable increase in creators and brand representatives. Major players like Banijay and Fremantle engaged with creators and YouTube, signaling a new era for traditional TV. The event, described as the biggest shift in a generation, explored how established TV makers can integrate with the rapidly growing video economy.


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