Contemporary beauty brands rise to prominence in 2025

vogue.com February 4, 2025, 10:00 PM UTC

In 2025, several contemporary beauty brands have emerged as industry leaders, blending innovation with quality. These brands, including Dyson, Westman Atelier, and Rhode, focus on clean ingredients and effective products, appealing to a wide range of consumers. Dyson continues to set new standards in hair tools with its advanced technology, while Westman Atelier and Rhode offer minimalist makeup and skincare essentials. Other notable brands like Currentbody and Merit emphasize effective treatments and streamlined beauty routines. Brands such as Pat McGrath Labs and Supergoop! are recognized for their unique products and commitment to clean beauty. Additionally, Pattern Beauty addresses the needs of textured hair, expanding its offerings with new tools and treatments.


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