Cleveland Sirens Reveal Name and Branding for 2028 WNBA Expansion Team

The Cleveland Sirens unveiled their name and branding Tuesday at Rocket Arena, becoming the WNBA's 16th team ahead of their 2028 debut. The franchise prioritized a distinct identity, a Lake Erie connection, and progressive appeal in its new logo and theme. The Sirens' branding features a siren character with a wordmark hiding "CLE," using two blue shades inspired by Lake Erie and the former Rockers logo. Dan Gilbert's Rock Entertainment Group paid a $250 million expansion fee, and the team has already secured 9,000 season ticket deposits. Cleveland previously hosted the Rockers, an original WNBA franchise that folded in 2003. Former Rockers player Janice Braxton narrated the introduction video, and team officials emphasize the Sirens will operate independently from the Cavaliers with a distinct fan demographic.