Carrefour rebrands stores in Jordan, Oman, Kuwait, and Bahrain to HyperMax

timesofisrael.com

Carrefour stores in several Arab states have been rebranded as HyperMax, which boycott proponents claim as a victory. The French multinational's franchise operator in the Middle East cited demand for local products, but pro-Palestinian activists view the change as a response to boycott calls over alleged ties to Israel. The rebranding occurred in Jordan, Oman, Kuwait, and Bahrain, while Carrefour maintains operations in Saudi Arabia and the UAE.


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Carrefour rebrands stores in Jordan, Oman, Kuwait, and Bahrain to HyperMax | News Minimalist