Bengaluru coffee brand co-founder shares five-year journey of building a business

Bengaluru coffee brand co-founder Vardhman Jain described building his business as a gruelling, lonely, and financially taxing five-year journey. Jain shared on X that entrepreneurship requires developing a thick skin, setting aside ego, accepting rejection, and becoming emotionally detached from the product. He advises aspiring founders to have strong financial backing and avoid excessive product attachment, warning that the reality is far more testing than it appears.