Australians reveal most and least trusted brands, with Optus topping the distrust list

nine.com.au

Optus is now Australia's least-trusted brand, surpassing supermarkets and social media companies. This shift follows a major Optus network outage in September 2025, linked to a fatality. Meta/Facebook and Temu are also among the most distrusted. Retail and banking industries are regaining trust, while telecommunications and AI companies face increasing suspicion.


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Australians reveal most and least trusted brands, with Optus topping the distrust list | News Minimalist