Amazon Prime Day 2026 will feature Alexa AI for personalized shopping from June 23-26

forbes.com

Amazon Prime Day 2026 will occur from June 23-26, featuring new Alexa AI tools to personalize shopping and alert users to price drops. The sale offers deals across 35 categories exclusively for Prime members globally. Alexa AI will assist shoppers in creating personalized deal guides and receiving notifications on price reductions. Originally launched in 2015, Prime Day has varied in length and timing, with last year's four-day event being the largest ever.


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