Aligning CMOs and CTOs drives website performance and digital growth

A significant disconnect between Chief Marketing Officers and Chief Technology Officers is hindering website performance and digital growth. This often stems from misaligned incentives and differing metrics of success. The core issue is that CMOs prioritize campaign speed and reach, while CTOs focus on uptime, security, and technical debt. This leads to perceived bottlenecks and communication gaps, ultimately impacting customer experience and business outcomes. Resolving this requires joint planning, unified dashboards with shared KPIs, blended cross-functional teams, and executive mediation to establish web infrastructure as a critical growth engine.