AI slop menus repel diners, experts say

Viral AI-generated menu images are repelling diners, with many calling the trend "AI slop menus" and avoiding restaurants that use them. The phenomenon has sparked widespread disgust and accusations of false advertising. The images, often featuring rubbery textures and unnatural colors, trigger an "uncanny valley" response that makes food appear unsafe or unappetizing, according to psychologist Alexander Diel. Restaurant owners increasingly use AI for marketing, with 26 percent employing the technology, but experts warn it backfires. Diel's research shows viewers rate slightly imperfect AI food as less pleasant and express less desire to eat it, likely due to evolutionary sensitivities. Hospitality consultant Nancy Hopkins advises small businesses to use authentic photos instead, saying "real people, real stories will always be better."