Adidas extends CEO Bjørn Gulden's contract by five years, appoints Nassef Sawiris as Supervisory Board chairman

manager-magazin.de (German)

Adidas CEO Bjørn Gulden's contract extended for five years, with Egyptian billionaire Nassef Sawiris set to become Supervisory Board Chairman. Gulden, who joined Adidas in 2023, has been credited with the company's successful turnaround, achieving record sales and a significant increase in operating profit. The Supervisory Board will also see new members, including Axel Springer CEO Mathias Döpfner, as Thomas Rabe steps down after leading the board.


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Adidas extends CEO Bjørn Gulden's contract by five years, appoints Nassef Sawiris as Supervisory Board chairman | News Minimalist