Adidas' Backyard Legends campaign celebrates the FIFA World Cup 2026 with stars from football, music, and film

gsp.ro (Romanian)

Adidas launched "Backyard Legends," a campaign celebrating the FIFA World Cup 2026. The campaign features a film starring Timothée Chalamet alongside football icons Lionel Messi, Zinedine Zidane, David Beckham, and others, highlighting the journey of football from neighborhood fields to the global stage. The initiative, inspired by Adidas' "You Got This" message, aims to encourage players to embrace freedom, courage, and joy in their game, with the full film available on Adidas' YouTube channel.


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